Looking to create a marketing plan? Here are 38 marketing plan examples from real-life brands and hypothetical companies to help you map out your goals, strategies, and successes.
The following marketing plan samples break down the outlines from these plans. The intent here is to help you select the components and elements that will make the most sense in your own marketing plan as you discover their actual use in these examples. Enjoy!
Local Marketing Plan ExamplesVisit Baton Rouge put together this marketing plan to increase awareness of and visitation to the Greater Baton Rouge area.
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Strategic Marketing Plan Example – Naperville Park District
Naperville Park District’s strategic marketing plan spans multiple departments – from sales to PR – to promote a consistent brand image and increase revenue.
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Marketing Plan Template for Libraries – Wisconsin Public Library Systems Marketing Cohort
Wisconsin Public Library published a template for libraries to use to plan, execute, and monitor their marketing activities.
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This is a marketing plan example for cafe’s, including their vision, mission, and efforts. Here is what’s included in The Creative Cafe’s marketing plan:
The University of Illinois’ marketing plan offers a high-level overview of key strategies to increase student interest and admissions.
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The Marketing Plan – Massachusetts Small Business Development Center Network
Massachusetts’ Small Business Development Center has created a marketing plan to help small businesses map out and execute their efforts.
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Here we can see an example of a marketing plan that suggests the implementation of a tutoring business. It goes through all of the concrete resources that your business needs, so you can provide services for students.
A tutoring business includes:
This downloadable template from Business.com lets business owners fill in their own information to create a marketing plan.
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CoSchedule’s template includes a handy guide that walks businesses through the steps they need to create a successful marketing strategy.
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Evernote’s marketing plan template allows business owners to jot down their marketing ideas and store them in one central place.
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Throughout this marketing plan, the small bakery “Cup of Cake Café” reviews their main missions of product quality and strong innovations.
Their marketing plan also included these features:
Dream Team’s marketing plan walks businesses through the steps to plan and execute a marketing strategy for a book.
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Contently’s template specifically tackles content marketing with its waterfall method and highlights critical questions brands should be asking themselves.
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AddThis gives business owners access to a Google Doc they can duplicate and edit to include their own information.
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Sample Plan – Palo Alto Software
Palo Alto automatically creates a default business plan outline for companies that use its software. Owners can drag and drop their own details and ideas into the document.
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Houghton Mifflin’s marketing plan walks business owners through the marketing strategy of a hypothetical company to see how they can implement key sections.
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Smartsheet’s template is a comprehensive document that business owners can work through in their own time with handy prompts and fillable boxes.
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HubSpot’s marketing template generator takes business owners through the critical steps involved in creating a successful plan.
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This unofficial marketing plan for Uber shows how the rideshare brand could map out its marketing strategies for the year ahead.
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Marketing Mixx’s unofficial marketing plan for Dell maps out how the company could increase its market share and maintain positive sales growth.
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Serena Capital’s marketing template aims to help SaaS founders build their marketing plan alongside a detailed step-by-step roadmap.
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Smart Insights offers a downloadable structured plan that business owners can work through to highlight their goals and put action points in place.
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NerdyMind has put together a sample marketing plan that outlines what business owners should focus on each month.
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This illustrated video showcases how Coca-Cola transitioned from an advertising strategy to a content marketing strategy with a detailed plan.
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In this unofficial marketing plan sample published from Ivypanda, business analysts dissect the marketing approach of the global fast-food chain.
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A business analyst identifies how FedEx could run its marketing to increase awareness and market share in this unofficial marketing plan.
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In an unofficial marketing plan by IvyPanda, marketers outline a strategy sportswear brand Adidas can use to launch its new product, Adidas Score.
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Disruptive’s marketing plan sample walks business owners through a marketing template for a hypothetical business looking to scale its efforts.
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Business publisher Forbes has put together a step-by-step guide to creating a successful marketing plan for brands of all sizes.
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Vital Design’s marketing plan sample provides access to several marketing templates alongside a guide to creating a successful marketing plan.
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QuickMBA’s marketing plan outline is a simple guide of the necessary sections brands should include in their marketing plan.
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This marketing plan template provides the key sections a non-profit might need in its marketing plan.
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BizAmmo’s one-pager provides a bite-sized template that brands can use to fill in their information to create a personalized marketing plan.
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BusinessTown’s sample marketing plan helps brands map their strategies for several channels. It includes hints and tips for each section.
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In this plan, a growth acceleration expert highlights the fundamental steps needed in a marketing plan for a company that’s ready to go to market.
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Lush Cosmetics’ comprehensive marketing plan deep dives into every aspect of the brand as it attempts to grow its customer base in Portugal.
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The Content Marketing Institute simplifies the marketing plan process by walking business owners through creating a one-page plan to fit their needs.
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Create a marketing plan by first laying out your goals and objectives – what do you want to achieve with your marketing efforts? Then, identify your audience and the channels you will use, and build a marketing calendar to outline when you’ll execute critical tasks and strategies.
Ready to take your marketing to the next level? Check out this easy guide to create a winning marketing plan!
Marketing is everywhere. This article highlights five successful marketing examples and why they work so well.
There are other elements you can include depending on your aims and the type of business you run. For example, you might include an executive summary, a values matrix, a budget, and your biggest challenges.
The 5 elements of a marketing plan are:
These are the primary elements that every marketing plan needs, but you can add more information, including budgets, challenges, key stakeholders, and an executive summary.
Recommended Reading: What Is A Marketing Plan? What To Include & How To Start Written By Paige NordstromPaige Nordstrom is an accomplished Content Marketer at CoSchedule, where her passion for writing merges seamlessly with her expertise in generating compelling marketing content. She utilizes her experience in writing to generate sought-after marketing content for the CoSchedule page. Connect with Paige on LinkedIn.
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